Boost your product adoption and user retention with the proven 6-step “value-first” onboarding framework by Andrew Capland, former Head of Growth at Postscript and Wistia.
A message from your instructor, Andrew Capland
The requirements to get your badge and certificate
Delivering value to your users
How is activation used?
How to identify your activation moment
User onboarding is a momentum game
Some common momentum killers
Allen Liao: The impact of onboarding to user engagement
Three steps to shortening your time-to-value
Driving new users to take action
Two types of new users
Effective onboarding triggers that help both groups
Ditch the one-size-fits-all approach
Yohann Kunders: The importance of segmentation
How to customize your onboarding using jobs to be done
Make pre-built templates for your use cases
Why is this so important?
How to get started