Course curriculum

    1. What is a product launch?

    2. Anand Patel: Product launch planning

    3. Types of product launches

    4. Who’s responsible for product launches?

    5. Product launch calendars

    1. Apple leaned into its brand

    2. Unsplash partnered with influencers

    3. GetResponse was all about the data

    4. LinkedIn leaned into content

    1. Best practices for a successful product launch

    2. Start with product discovery

    3. Goal setting and OKRs

    4. Beta testing

    1. The four-tier launch framework

    2. Positioning and messaging

    3. Pricing & packaging

    1. Pre-launch enablement

    2. The sales team

    3. The customer success & support team

    4. The marketing team

    5. The leadership team

    1. Release notes

    2. In-app announcements and guides

    3. Email campaigns

    4. Social media

    5. Product Hunt

About this course

  • Free
  • 32 lessons
  • 0 hours of video content

Learn how to launch products like a pro.

GET CERTIFIED NOW