The requirements to get the Free-to-Paid Conversion badge and certificate
What is free to paid conversion and why is it important?
Free-to-paid conversion benchmarks
The importance of the free-to-paid conversion
Reason #1: Value gap problem
Reason #2: A friction problem
Andrew Capland: How the Wistia team identified friction in their user journey
Reason #3: A generous “free” account problem
The biggest challenge to improving your free-to-paid conversions
Shorten the time-to-value
Claudiu Murariu: Finding the time-to-value that maximizes the number of retained new users
The Treasure Hunt framework
Ramli John: The treasure hunt framework
A better version of themselves
Kareem Mayan - Knowing your users' desired outcomes
Your product’s “job interview”
The progress-making forces
Why user research is the key
The happy path
Step 1: Identify the features that allow users to do the job they want to do.
Step 2: Contextualize the upgrade prompts.
Step 3: Create your Happy Path(s).
